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Product Management for Effective Commercialisation of Software Course

Date: 24-25 June 2008

Venue: Clontarf Castle Hotel, Dublin, Ireland

Mary Ryan of Product Innovator Ltd leads this intensive and interactive 2-day course

Rates:

€810 / attendee Early Bird rate (10% discount when booking by 26 May)

€900 / attendee normal rate

€765 Group Rate: (15% discount when booking 3 or more attendees)

  

Click Here for Secure Online Registration!
 

Past attendee comments:

“I thoroughly recommend this clear and comprehensive course… Immediately after the course, using just one tip from the trainer, I managed to save about 10 - 15 days on my timescales."
Paul O'Kane, Venture Manager, BT

Developing and selling technology products and services? Do you struggle with strategic product planning?

  • What unique benefit does your product provide to your customers?
  • Have you identified and involved key stakeholders in your product requirements process?
  • Which proposed new features are most desirable to your customers? What are the “ must-have ” features that your customers can't do without?
  • Does your product pricing strategy drive your customers' buying decisions while maximising your profits?
  • How are your products and services perceived by your target customers in relation to your competitors?
  • Do you articulate your value proposition clearly and consistently to your customers?

Discover how to implement proven product management processes that will maximise your product's success in the marketplace.

 “Excellent breadth and depth of the product management processes backed up by solid industry experience. The course is valuable for both the experienced Product Manager as well as other functions in the organisation.”
Antoine Rey, Business Development Manager , welocalize
“I highly recommend this course to any experienced Product Manager who wants to put a solid structure around its past experience to better build its own function, and to any novice Product Manager who simply want to learn rapidly and effectively about the job.”
Emmanuel Doubinsky, Cape Technologies
Read more opinions from past attendees of this course ...

Selected Course Topics:

  • The Role of Product Manager
  • Tools and Tactics for Gathering Market Intelligence
  • Building an Effective Product Strategy
  • Strategic Product Pricing
  • Voice of the Customer in Requirements Management
  • Product Positioning for Effective Product Messaging
  • Product Planning and Go to Market Strategies

Included with the Course:

  • A "training pack" consisting of templates, tools and supporting materials shall be provided to each attendee.
  • Lunch, coffee, tea and snacks are provided on both days
  • Participants who pass the training assessment receive an "Endorsed Award" from ILM, the Institute of Leadership and Managment , London with a year’s free ILM membership.

Who should attend?

The Product Management course focuses on the technology sector and is recommended for:

  • New Product Managers
  • Practicing Product Managers seeking a refresher course
  • Programme/Project Management, Engineering and Marketing Managers or staff that contribute to Strategic Product Planning
Download the Course Brochure: Click to Download Training Brochure
Contact us for scheduling availability or further information.

 
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