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Training Courses and Services

Product Innovator Ltd. provides training courses for Product Management and Scrum Agile Project Management. These training programmes can be customised to suit your organisation's individual requirements. The courses can be conducted on-site at your company, or enroll in scheduled courses. Coaching services are also available to enable your organisation to implement process improvement initiatives more effectively.

Product Management Training - 2 Day Intensive Workshop

Public Courses:

24-25 June 2008, Clontarf Castle Hotel, Dublin (Click to Book)

Product Innovator Ltd provides an intensive two day product management course that focuses on the importance of building technology products that the market wants to buy. The course can be provided on-site or at scheduled times and locations.

Overview:

Product Management is a strategic role which combines the definition of product deliverables that satisfy customer and market requirements with executing marketing programs that drive sales.

The product manager is responsible for the entire lifecycle of a product – from its initial definition through planning its end-of-life. Although job titles may differ, product management is an essential function employed by leading technology companies to maximise market share and increase profitability.

The Product Management course provides a detailed understanding of the key process areas of product management, and how to implement processes that will drive the delivery of successful products. It includes presentations and practical examples, and participants work on detailed case studies to embed the learning process.

Materials:

Templates, tools and supporting materials are provided. Participants who successfully complete the course walk away with practical experience with proven tools and materials that are directly transferable to real-life enterprises.

Who should attend:

The Product Management course is recommended for those in the technology sector who are new product managers, practicing product managers seeking a refresher course or programme/project management, engineering and marketing staff that share product management duties.


Course Modules :

Product Manager Role and Function An introduction to the Key Process Areas of Product Management, the role of the Product Manager, where this role fits in the organisation and how it interacts with other company departments.  Implement product management functions and processes to maximize your product success
Market Analysis   Market Research process, information sources, customers and competition.  Understand the importance of market intelligence for strategic decision-making.  Validate product concepts with the market before costly implementation.
Product Strategy Articulate your product goals and define a winning strategy approach based on opportunities/ business cases derived from  market analysis
Strategic Pricing Avoid common pricing mistakes;  Understand the relationship between costs, customers and competition and maximize your profits by learning how to implement a value-based pricing strategy
Value proposition and Positioning Understand where your product ‘fits' in relations to the competition. Understand where the opportunities are to provide unique benefit to your target customer, and articulate this message clearly to them
Requirements Management Ensure product specification contains only features/ functionality that customers are willing to pay for.  Include all relevant stakeholders in requirements elicitation process ensuring that you avoid costly development mistakes
Product Planning Identify clearly your target audience, and efficiently manage your resources, processes and deliverables to ensure product success
Go-To-Market Planning Create implementation plans, including Product Launch planning that allows you to realize your product strategy
Product Lifecycle Management Techniques to maximise the lifetime value of your product portfolio
Evangelism & Training Ensure that the right product messages are consistently delivered to the right audience – maximize your impact on your target audience
Support Ensure that your sales and customer-facing staff have the appropriate tools and information to minimize inconvenience to customer and speed up the product sales cycle
Product Review Measure progress and assess if product objectives are being met. Develop objectives and strategy for corrective action if necessary

Download our Product Management Training programme brochure: Product_Innovator_TrainingDec06.pdf

Contact us for scheduling availability or further information.

 
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